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Tech / The Next Web ·

Why are premium domains so expensive?

November 4, 2026 at 4:49 PM · Source: The Next Web

Premium domains are expensive because each name exists only once, and short, memorable ones are long gone. Registries and owners price them on demand. They help brands get remembered, but they do not boost Google rankings, and some renew at premium prices. Registering a normal .com address is cheap.…

This story was first reported by The Next Web.

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