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Business / Fortune ·

Jeff Bezos used one simple question to decide whether to quit Wall Street and start Amazon: What will I regret when I’m 80?

November 3, 2026 at 3:46 PM · Source: Fortune

Now worth $357 billion, Jeff Bezos once created a “regret minimization framework” to decide whether to quit his cushy hedge fund job to create Amazon.

This story was first reported by Fortune.

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